Principal Product Manager - Tech, Marketing Tech, Global App Experience Off App Discovery
AI in this role
Lead product strategy for off-app discovery, customer lifecycle engagement, and emerging AI platform messaging experiences for Prime Video.
You'll obsess over the end-to-end customer experience — designing communication programs that feel premium, intuitive, and worthy of the Prime Video brand. You'll develop a deep understanding of customer behavior across email, push notifications, WhatsApp, and new surfaces like AI platforms, then translate those insights into communication programs that feel timely, relevant, and delightful. You'll be highly informed by data and experimentation but apply high judgment to anticipate where customer attention is shifting and position Prime Video to meet them there.
Key job responsibilities
- Vision & Strategy: Drive the long-term vision and strategy for Prime Video's off-app customer experience — defining how we show up across outbound channels, conversational surfaces, and emerging AI platforms
- Customer Understanding: Develop a comprehensive understanding of customer lifecycle patterns, content consumption behaviors, and channel preferences to inform when, where, and how we reach customers
- Leadership & Influence: Set the bar for product thinking across the team — mentor PMs, influence cross-org priorities, and represent the off-app experience perspective in senior leadership forums
- Experience Design: Design and implement customer communication experiences that are premium, contextual, and consistent with the in-app experience — across email, push, WhatsApp, and new surfaces
- Innovation: Pioneer new approaches to customer engagement across emerging surfaces including AI platforms, conversational interfaces, and agentic experiences — positioning Prime Video ahead of shifting customer behavior
- Marketing Automation: Build and scale the systems and tooling that enable marketers to create, test, and optimize customer journeys without engineering dependency
- Metrics & Experimentation: Define success metrics, build a robust experimentation roadmap, and drive continuous optimization across all channels and lifecycle stages
- Collaboration: Partner closely with engineering, science, marketing, UX design, and business intelligence teams to bring experiences to market in a complex, fast-paced environment
About the team
Our vision is to establish Prime Video as the premium entertainment brand regardless of where customers engage with us. We meet customers where they are by expanding touchpoints across out-of-app surfaces, delivering compelling experiences that showcase our content and brand, and creating a seamless transition to stream. We contribute to the Prime Video vision by driving high-intent customer engagement into the Prime Video app and strengthening the Prime Video brand in off-app surfaces.
We oversee the Prime Video experiences across customer touchpoints off-app, including: organic & AI surfaces (traditional search and AI), conversational surfaces (WhatsApp), outbound (email and push notifications), A.com and social.
Basic qualifications
- 6+ years of end to end product delivery experience
- 8+ years of technical product or program management experience
- Experience owning/driving roadmap strategy and definition
- Experience with feature delivery and tradeoffs of a product
- Experience leading engineering discussions around technology decisions and strategy related to a product
- Experience technical product management
- Bachelor's degree
Preferred qualifications
- Experience working directly with Engineers on product enhancements
- Experience in project management methodologies, business analysis, or process improvement
- Experience in MarTech delivering customer facing products in marketing channels
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, WA, SEATTLE - 179,900.00 - 243,400.00 USD annually
How we score this
Principal Product Manager - Tech, Marketing Tech, Global App Experience Off App Discovery at Amazon scores 65 out of 100 on AI centrality, which makes it AI Level 3 of 4 (Works on AI) on this board. The level measures how much of the work is AI, not seniority.
AI Level 3. The daily work is on or around AI systems, without necessarily building the model: remove AI and the job is hollow.
- AI Level 480 to 100
- AI Level 360 to 79
- AI Level 240 to 59
- AI Level 10 to 39
Bands come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.
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- Tell me about a project where cross functional leadership was part of your work. What did you do?
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- List these exact terms on your resume: Product Management, Marketing Automation, User Acquisition, Experimentation, and Cross Functional Leadership. An applicant tracking system matches the wording, not the idea.
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- Show where AI is part of your daily process, not a one-off project — this role expects it to be a running habit.
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