AmazonPrincipal UX Designer , Fauna
Amazon is hiring a Principal UX Designer , Fauna in New York, United States. It pays $180k-$244k a year and Level rates it ; you can apply on Amazon.
Level's read on this job
- Works on AI ●●●○ is how Level rates this role: the daily work is on AI products, without building the model.
- The posting mentions Figma, ux design and interaction design among its tools and skills.
- Level classes it as a lead role.
- Amazon has 20,000+ other open roles on Level.
AI in this role
Define the user experience, personality, and interaction vocabulary for consumer home robotics.
You will shape the robot’s interaction vocabulary alongside researchers, scientists, and engineers. You will create the principles and artifacts that guide how the entire team designs and builds interactions. And you will personally drive key design work from concept through production as the product moves toward launch. Our process is iterative and demo-led: build fast, evaluate honestly, and let each round of feedback sharpen the next.
The right candidate thinks in terms of character, emotion, and behavior. They’re comfortable working across physical expression, conversational interaction, and end-to-end experience journeys. They’ve designed systems that evolve over time and build relationships with people. And they’re excited about the opportunity to define what it means for robots to belong in our lives.
Key job responsibilities
- Shape the robot’s personality and identity by defining a north-star experience vision for how people live with, interact with, and develop relationships with Fauna’s robots
- Establish interaction design principles that guide how the team approaches robot interactions
- Create the artifacts that make interaction concepts tangible and evaluable: storyboards, behavioral scripts, journey maps, interaction flows, motion/timing studies, and concept videos
- Partner with the science and engineering teams to ensure design intent is achievable within technical constraints — and push back when the constraints should change
- Direct user research that exposes our blind spots through systematic, principled exploration
- Mentor and elevate the team’s design craft by establishing critique rituals, raising the bar for interaction quality, and growing the practice as the team scales
About the team
Fauna Robotics, an Amazon company, is building capable, safe, and genuinely delightful robots for everyday life. Our goal is simple: make robots people actually want to live and interact with in everyday human spaces.
Our HRI (Human-Robot Interaction) team focuses on making robots feel like companions — a partner that listens, responds, and feels present. The team spans reasoning, perception, audio, and expressive robotics. Your work defines the physical vocabulary that ties it all together: how a robot communicates what it’s thinking and feeling.
Basic qualifications
- 10+ years of professional experience in UX design, interaction design, or experience design
- Portfolio demonstrating work on character-driven, embodied, conversational, or physically interactive systems
- Experience defining experience strategy and interaction frameworks for novel product categories
- Demonstrated ability to work across disciplines and influence technical direction through design
- Experience creating and communicating design vision through narrative artifacts (storyboards, journey maps, concept videos, behavioral prototypes)
Preferred qualifications
- Experience designing for physically embodied systems: robots, smart home devices, or physical computing
- Background in conversational or voice-first interaction design (voice assistants, dialogue systems, AI companions)
- Experience with character design, animation direction, or personality-driven interaction (games, entertainment, social AI)
- Familiarity with AI/ML-powered systems and designing for non-deterministic behavior
- Experience directing user research in novel interaction domains where existing patterns don’t apply
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 180,400.00 - 244,000.00 USD annually
How we rate this
Principal UX Designer , Fauna at Amazon rates 60 out of 100 for how much of the daily work is AI. That makes it Works on AI (AI Level 3 of 4). The level is about AI in the job, not seniority.
Works on AI. The daily work is on AI products, without building the model.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Questions you could be asked
- Tell me about a project where ux design was part of your work. What did you do?
- Tell me about a project where interaction design was part of your work. What did you do?
- Tell me about a project where user research was part of your work. What did you do?
- Tell me about a project where human robot interaction was part of your work. What did you do?
- Walk me through how you've used Figma in your day-to-day work.
Adapt your resume
- List these exact terms on your resume: UX Design, Interaction Design, User Research, Human Robot Interaction, and Figma. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
- Show where AI is part of your daily process, not a one-off project. This role expects it to be a running habit.
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