Product Marketing Manager — Self-Serve Decisioning Platform, Retail Business Services (RBS)

Amazon is hiring a Product Marketing Manager — Self-Serve Decisioning Platform, Retail Business Services (RBS) in Bengaluru, India. Level rates it ; you can apply on Amazon.

Level's read on this job

Level rates this marketing role Works on AI ●●●○: the daily work is on AI products, without building the model.
Tools and skills the posting cites include product marketing, stakeholder management and go to market.
Level classifies it as a senior role.
Level lists 20,000+ other open roles at Amazon.

AI in this role

Lead go-to-market and adoption strategy for Amazon's horizontal decisioning platform that upgrades static systems into outcome-learning AI engines.

product-marketingstakeholder-managementgo-to-marketdemand-generationcross-functional-leadership

We are building Amazon's first horizontal self-serve decisioning platform — an intelligence layer that upgrades static rule-based systems into outcome-learning, context-aware decision engines. The platform serves multiple tenants across multiple organizations and domains, each with distinct adoption barriers, decision types, and stakeholder personas.
We are looking for a Product Marketing Manager to own and execute the adoption strategy for this platform. This is not a traditional marketing role — it requires equal parts strategic thinking, stakeholder management, and hands-on execution in a highly technical, multi-org environment where trust is earned

Key job responsibilities
Demand Generation & Awareness
• Design and execute proof-led marketing campaigns that move system owners from unaware to actively considering the platform
• Create compelling experiential demos, case studies, and proof-point collateral grounded in production data
• Drive multi-tenant, multi-org awareness across diverse personas: system owners, engineering leads, domain SMEs, and senior leadership sponsors
Adoption Funnel Ownership
• Own the full adoption funnel: awareness → consideration → prototyping → onboarding → live
• Identify and address persona-specific barriers at each stage — awareness and perceived ROI at the top, data readiness and bandwidth commitment in the middle, trust and governance at launch
• Build and maintain tenant pipeline visibility — track where each prospect is in their lifecycle and what moves them forward
Go-to-Market Execution
• Develop and iterate on messaging and positioning that resonates with technical and non-technical stakeholders across multiple organizations
• Create onboarding enablement assets: tenant-facing toolkits, self-serve assessment guides, workshop playbooks, and experiential prototyping materials
• Partner with product, science, and engineering teams to translate platform capabilities into customer-facing value narratives
Cross-Org Stakeholder Management
• Navigate complex multi-persona commitment structures (builder, system owner, sponsor) across organizational boundaries
• Build relationships with decision-makers in prospective tenant orgs and drive them through consideration cycles
• Work closely with UDE organizations to align defect-driven demand with platform onboarding pipeline
Measurement & Iteration
• Define and track adoption metrics: funnel conversion rates, time-to-onboard, awareness penetration, pipeline quality
• Run experiments on messaging, channels, and engagement tactics — iterate based on data
• Report adoption health to platform leadership with actionable insights

Basic qualifications

- 5+ years of professional non-internship marketing experience
- 5+ years of product or program management, product marketing, business development or technology experience
- Experience communicating technical concepts and processes using clear, simple language and visuals
- Experience driving demand and managing a customer funnel across multiple channels
- Experience in building and driving adoption of new tools
- Experience marketing horizontal platforms or developer/infrastructure tools to internal or external enterprise audiences
- Demonstrated ability to drive adoption in multi-stakeholder environments where the buyer ≠ the user ≠ the sponsor

Preferred qualifications

- Experience in platform adoption within large-scale technology organizations (internal platforms, SaaS, or enterprise tooling)
- Familiarity with ML/AI product marketing — ability to credibly engage with science and engineering teams
- Experience with multi-tenant platform economics and self-serve go-to-market models
- Background in change management or organizational adoption (navigating trust barriers, consideration cycles, cross-org alignment)
- Data-driven mindset: comfortable with funnel analytics, cohort analysis, and experimentation frameworks
- MBA or equivalent experience in product marketing strategy

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

How we rate this

Product Marketing Manager — Self-Serve Decisioning Platform, Retail Business Services (RBS) at Amazon rates 65 out of 100 for how much of the daily work is AI. That makes it Works on AI (AI Level 3 of 4). The level is about AI in the job, not seniority.

Classification

Works on AI. The daily work is on AI products, without building the model.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Product Marketing Manager — Self-Serve Decisioning Platform, Retail Business Services (RBS) is an open job at Amazon.
Level rates this role AI Level 3 of 4: Works on AI.
The role is based in IN, KA, Bengaluru.
The job was posted on June 22, 2026.
Seniority: senior.
Applications are handled by Amazon. Apply on Amazon

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Product MarketingStakeholder ManagementGo To MarketDemand GenerationCross Functional Leadership

Also common in marketing jobs at this level

AI agents LLM Python SQL AWS Generative AI

Pay

Typical marketing job: $146k

This posting doesn't list pay. Use the typical marketing figure when pay comes up. See marketing jobs

Questions you could be asked

Tell me about a project where product marketing was part of your work. What did you do?
Tell me about a project where stakeholder management was part of your work. What did you do?
Tell me about a project where go to market was part of your work. What did you do?
Tell me about a project where demand generation was part of your work. What did you do?
Tell me about a project where cross functional leadership was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: Product Marketing, Stakeholder Management, Go To Market, Demand Generation, and Cross Functional Leadership. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
Show where AI is part of your daily process, not a one-off project. This role expects it to be a running habit.

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