Sales Manager, Leasing

About the Role

Responsibilities:

Lead, Coach & Develop the Team

• Own the performance and development of the leasing team, establishing clear expectations and holding team members accountable to individual and team goals.
• Lead, coach, and develop Leasing Specialists through regular one-on-ones, observation, feedback, role-playing, mentorship, and hands-on training.
• Set clear performance and developmental goals for each team member and create action plans to address performance gaps.
• Identify opportunities to help team members improve their sales skills, product knowledge, customer interactions, follow-up, and closing abilities.
• Assist with recruiting, onboarding, training, developing, and retaining a diverse, high-performing team.
• Build a culture of accountability, collaboration, continuous learning, and high performance.
• Recognize strong performance and provide timely, constructive feedback when expectations are not being met.
• Lead by example and model the behaviors, standards, and customer experience expected from the team.

Drive Leasing & Sales Performance

• Own the execution of the property’s leasing strategy and ensure the team is aligned with Flow’s occupancy, leasing, revenue, and performance goals.
• Monitor leasing performance and key metrics, identify opportunities and challenges, and take action to improve results.
• Ensure all leads are being responded to and followed up with in a timely and effective manner.
• Actively participate in tours and prospect interactions, modeling what good looks like and helping the team convert opportunities into leases.
• Perform general leasing responsibilities when needed, including tours, prospect communication, follow-up, lease execution, and closing.
• Partner with the Community Manager and property leadership to evaluate rental rates, concessions, availability, and leasing strategy.
• Maintain extensive knowledge of the property, local market conditions, competitive properties, rental rates, concessions, occupancy, and leased percentages.
• Conduct local market and competitive research to identify trends and opportunities that can improve leasing performance.
• Establish relationships with major corporations, local businesses, preferred employers, and other community partners to generate leasing opportunities.

Own the Neighbor Experience

• Serve as a key point of contact for prospects and residents throughout the leasing journey, including renewals, transfers, move-ins, and move-outs.
• Address customer concerns and escalations effectively and partner with property leadership when appropriate.
• Build strong relationships with prospects and residents and ensure the leasing experience reflects Flow’s standards and culture.
• Support resident retention efforts, including proactive renewal outreach and follow-up.
• Maintain a strong understanding of Flow’s culture, application process, lease documents, rules and regulations, and applicable state and local requirements.

Execute Operationally

• Ensure all leasing activity, prospect follow-up, resident interactions, and required activity are accurately recorded and completed daily.
• Maintain accurate records of executed leases and rentable items issued.
• Regularly walk available units, models, and tour routes to ensure the property is tour-ready and the customer experience is consistently represented at a high standard.
• Identify and immediately communicate maintenance, safety, presentation, or liability concerns.
• Maintain accurate leasing reports and communicate performance, market insights, and opportunities to property and regional leadership.
• Respond to emails and internal communications in a timely and professional manner.
• Maintain and uphold company policies, procedures, and standards while protecting confidential customer, team member, financial, and business information.
• Perform other responsibilities as needed to support the property and broader Flow team.

Ideal Background:

• 3+ years of experience in leasing, sales, multifamily, residential real estate, hospitality, retail, or a related customer-facing industry, with experience leading or managing a team.
• Demonstrated ability to coach, develop, and motivate a team while driving performance against business goals.
• Strong understanding of sales, leasing, customer experience, and performance management.
• Experience in Class A multifamily, high-rise, luxury residential, hospitality, or another high-touch customer experience environment preferred.
• Strong verbal and written communication skills with the ability to build trust and effectively communicate with team members, customers, and business partners.
• Highly organized, accountable, and comfortable working in a fast-paced, constantly changing environment.
• Strong judgment and problem-solving skills with the ability to make decisions, navigate challenges, and hold others accountable.
• Proficiency with Google Workspace and Microsoft Office.
• Ability to work a flexible schedule based on business needs, including evenings, weekends, and holidays.
• Spanish language skills are a plus.
 

We take care of our people so they can do their best work. 

• Health and Wellness  Comprehensive medical, dental, vision, disability, and life insurance and parental leave benefits. On-staff doctor, free therapy through SpringHealth, acupuncture, an Employee Assistance Program, and other wellness offerings.
• Time Off  PTO and paid holidays.
• Financial  401(k) retirement plan, healthcare and dependent care FSAs, HSA-compatible plan options with annual employer HSA funding and pre-tax commuter benefits.
• Life at Flow  Weekly catered lunches, wellness classes and employee discounts on Flow hotel stays, grocer products, and merch.