Senior Content Marketing Manager, Storytelling
Campfire is hiring a Senior Content Marketing Manager, Storytelling in San Francisco, United States. Level rates it ; you can apply on Campfire.
Level's read on this job
- On Level's scale, this marketing role is Little AI โโโโ: aI is not part of the work.
- Tools and skills the posting cites include content marketing, editorial strategy and copywriting.
- Level classifies it as a senior role.
- Level lists 51 other open roles at Campfire.
AI in this role
Lead brand storytelling and content strategy for an AI-native accounting platform.
About Campfire
Campfire is a next-gen core accounting platform built for modern mid-market finance teams. Weโre building the future of ERP by replacing outdated systems and manual accounting processes with an AI-native platform that helps finance teams move faster and operate more efficiently.
About the role
You'll be Campfire's lead storyteller: the person who finds the narratives in our customers, our product and our point of view on the market, and turns them into content people want to read, watch and share. You'll set the editorial agenda for brand content, write and edit across formats, and work side by side with our video producer, social lead, product marketers and customer marketer to give Campfire a distinctive, consistent voice.
What you'll do
Own the brand editorial strategy and calendar: narratives, series and formats across long-form, newsletter, video scripts and social.
Write and edit thought leadership, customer stories (with Customer Marketing), founder and executive content, launch narratives, and scripts and show formats for video.
Define and steward Campfire's voice: build the style guide and coach contributors across Marketing.
Develop original, source-worthy content (research, data stories, frameworks) that earns attention and strengthens SEO and AEO authority.
Co-plan with the SEO & AEO Manager to align topics and avoid duplication; hand off or co-produce where intents overlap.
Partner with Social and Influencer Marketing on distribution and with Creative on visual storytelling.
Measure what resonates (engagement, subscribers, assisted pipeline, qualitative feedback) and evolve the program.
What you'll bring
6+ years in content marketing, journalism or editorial, with a portfolio that shows range and a recognizable voice.
Exceptional writing and editing; you make complex B2B topics clear and interesting.
Experience building an editorial program (a newsletter, series or brand publication) from concept to audience.
Comfort scripting for video and collaborating with producers.
A collaborative operating style: you work across SEO, Product Marketing, Social and Customer Marketing without turf wars.
Sound judgment on brand, tone and what's worth saying.
Nice to have
Experience in [Campfire's category] or with the personas we sell to.
Newsletter growth experience.
Basic SEO literacy.
What success looks like in 90 days
Editorial strategy, voice guide and Q1 calendar published.
One flagship series (written or video) and the newsletter cadence launched.
Content boundaries and a joint calendar agreed with SEO & AEO.
How we rate this
Senior Content Marketing Manager, Storytelling at Campfire rates 10 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- โโโโ Builds AI80 to 100
- โโโโ Works on AI60 to 79
- โโโโ Uses AI40 to 59
- โโโโ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Pay
- Typical marketing job
- $148k
This posting doesn't list pay. Use the typical marketing figure when pay comes up. See marketing jobs
Questions you could be asked
- Tell me about a project where content marketing was part of your work. What did you do?
- Tell me about a project where editorial strategy was part of your work. What did you do?
- Tell me about a project where copywriting was part of your work. What did you do?
- Tell me about a project where seo was part of your work. What did you do?
Adapt your resume
- List these exact terms on your resume: Content Marketing, Editorial Strategy, Copywriting, and Seo. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
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