Senior Director, Affiliates

SoFi is hiring a Senior Director, Affiliates in San Francisco and New York, United States. Level rates it ; you can apply on SoFi.

Level's read on this job

Little AI ●○○○ is how Level rates this role: aI is not part of the work.
Tools and skills the posting cites include affiliate marketing, strategy and business development.
Level classifies it as an executive role.
Level lists 52 other open roles at SoFi.

AI in this role

Senior Director of Affiliates leading the strategy, execution, and partnerships for Lending and Banking verticals in a financial services firm.

affiliate-marketingstrategybusiness-developmentfunnel-optimization

Employee Applicant Privacy Notice

Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The Role

SoFi’s Marketing Team is seeking a Senior Director of Affiliate Marketing to provide strategy, vision, and direction for our Affiliate Partnerships business. This role is a critical leadership position directly responsible for our Lending and Banking verticals, setting the strategy and directly managing a structured team of seasoned Affiliate professionals responsible for Personal Loans, Student Loans, Home Loans, Credit Card, Deposits, Brokerage, and Crypto. It reports directly into our VP of Affiliate & Referral Marketing.

Besides owning the external relationships & engagement with top affiliate partners, this role will partner closely with internal x-functional leadership across Product Marketing, the Business Units, Business Corporate Development, Finance, Risk, Data Science, and Engineering to identify opportunities and achieve our strategic objectives.

There is a large business development component to this role, including helping to onboard and optimize partners and investors to our Loan Platform Business in Affiliates, and ensuring SoFi is top of mind with partners in exploring new B2B opportunities in areas such as Big Business Banking, SMB Lending, SoFi Stablecoin & Crypto adoption and Secured Lending.

Importantly, this role will be accountable to driving the Strategy & Foundational Capabilities for the Affiliate Channel as a whole. This most directly involves identifying and setting stretch goals, establishing our tech capabilities & innovation roadmap, prioritizing our test & learn strategy, and diving deep into funnel optimization.

What You’ll Do

Strategic Leadership: Develop strategy and direction for Lending and Banking areas of our business, driving the overall performance of the Department.
Portfolio Planning, Initiatives, and Testing: Fully responsible for finalizing business forecasts, test & learn strategies, and identifying new opportunities to meet our goals.
Business Development: Lead strategic conversations and complex negotiations with senior leadership at external partners focusing on high-impact decisions critical to long-term vision.
Talent Development: Nurture, develop, and attract talent, including coaching a team of seasoned practitioners.
Stakeholder Alignment: Drive complex initiatives across multiple stakeholder groups (Product Marketing, Business Unit, Risk, Pricing, Finance, Engineering) to drive business results and forge alignment on business outcomes.
Innovation: Anticipate factors that could impact outcomes of established strategies and solve abstract challenges across the Business/Function.

What You’ll Need

Total Experience: 15+ years of related experience (or 12+ years with a Master’s degree).
Industry Expertise: 10+ years of performance marketing, with a minimum of 5+ years in affiliate and a focus on Financial Services and Lending and/or Banking products
Management Expertise: Proven track record of managing high performing teams including senior managers and other people managers.
Technical Literacy: Expert understanding of affiliate marketing platforms (Impact, Tableau, Snowflake), affiliate capabilities (Hosted Models, APIs, Lead Gen platforms) and how they fit within the competitive environment.
Regulatory Knowledge: Deep responsibility for compliance with state and federal regulations as they pertain to lending, banking, and affiliate marketing.

Compensation and Benefits The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location. To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page! SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law. The Company hires the best qualified candidate for the job, without regard to protected characteristics. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. New York applicants: Notice of Employee Rights SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com. We are unable to accommodate remote work from Hawaii, Alaska or Puerto Rico at this time. Internal Employees If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.

How we rate this

Senior Director, Affiliates at SoFi rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Senior Director, Affiliates is an open job at SoFi.
Level rates this role AI Level 1 of 4: Little AI.
The role is based in NC - Charlotte; CA - San Francisco; NY - New York City.
The job was posted on October 2, 2026.
Seniority: executive.
Applications are handled by SoFi. Apply on SoFi

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Affiliate MarketingStrategyBusiness DevelopmentFunnel Optimization

Questions you could be asked

Tell me about a project where affiliate marketing was part of your work. What did you do?
Tell me about a project where strategy was part of your work. What did you do?
Tell me about a project where business development was part of your work. What did you do?
Tell me about a project where funnel optimization was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: Affiliate Marketing, Strategy, Business Development, and Funnel Optimization. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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