Senior Manager Marketing Performance (m/f/d)

How do you turn marketing data into better investment decisions and measurable business impact?

As our Senior Manager Marketing Performance, you will have the opportunity to shape how we measure, understand and optimize marketing performance across Sonova globally. Working at the intersection of marketing, commercial functions and data, you will develop and elevate our marketing performance and ROMI capabilities and help establish an integrated, scalable performance platform.

This is an opportunity to combine your analytical expertise with strong business acumen and stakeholder management skills. You will turn complex data into actionable insights, influence marketing investment decisions and help embed a data-driven performance mindset across our global organization.

More about the role

• Build and shape our marketing performance platform: Partner with our analytics  and digital functions to design and establish an integrated, intuitive and scalable platform that meets business and functional requirements.
• Build our ROMI capabilities: Elevate our  marketing ROI approach and develop it into a more robust framework for measuring commercial impact and optimizing marketing investment.
• Connect data with business decisions: Translate complex marketing and commercial data into clear, actionable insights and recommendations for senior stakeholders.
• Embed performance into marketing: Integrate measurement and performance thinking into campaigns and initiatives from the outset, creating effective feedback loops for continuous improvement.
• Partner across the organization: Work closely with Regional CMOs, Brand, Campaign Management, PR, Social Media, Competitive insights, Commercial teams and data functions to align requirements and drive adoption.
• Create meaningful performance reporting: Develop reporting mechanisms and executive-level views that provide transparency on marketing effectiveness, investment and contribution to business outcomes.
• Use AI to work smarter: Explore and apply AI to enhance reporting, pattern recognition, data interpretation and insight generation.

More about you

• 7+ years of experience in Marketing Analytics, Marketing Performance, Commercial Analytics, Business Analytics, or a related data-driven commercial function.

• Hands-on expertise with key analytics technologies such as Power BI, Databricks, SQL, and GA4, with a strong ability to apply data to real business challenges.

• Proven experience in designing, implementing, or further developing analytics and performance platforms, frameworks, or measurement capabilities.

• Strong analytical thinking combined with a commercial mindset and the ability to translate complex information into clear, actionable recommendations for different audiences, including senior leadership.

• Confidence in leading cross-functional initiatives and influencing stakeholders without direct authority in a complex, international matrix organization.

• Excellent communication and stakeholder management skills, combined with fluency in English; German and/or French would be an advantage.

• Experience with marketing measurement, ROMI, MMM, attribution, CRM, or marketing automation is considered an advantage, as is previous experience in healthcare, medical devices, or a global HQ environment.

More about what we offer

As one of the world’s leading hearing care providers headquartered in Switzerland, we’re committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work, through our flexible hybrid working model. We offer a wide range of training opportunities for both your professional and personal development, and there are exceptional growth opportunities with individual development plans.