Senior Marketing Executive

At Lalamove, we believe in the power of community. Millions of drivers and customers use our platform to connect and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head-on to find the most innovative solutions for the world’s delivery needs. We are full steam ahead to make Lalamove synonymous with delivery and on a mission to impact as many local communities as possible. We have massively scaled our efforts globally and now have our sights on taking our best-in-class technology to the rest of the world. And we need your help to get us there!

We are looking for a Senior Regional Marketing Executive based in Hong Kong. The ideal candidate possesses a strong background in marketing with a blend of online and offline media experience. This role requires excellent communication skills in both English and Chinese and the ability to work collaboratively across diverse markets. 

What you'll do:

The candidate will steer regional campaign efficiencies, drive cross-market alignment, and manage end-to-end delivery performance across a portfolio of markets:

• Market Alignment & Performance Monitoring: Hold regular syncs with local market marketing teams to actively check live campaign metrics, audit status, and monitor media spending pacing. Flag red markets for deep-dive review and intervention

• End-to-End Campaign Delivery Optimization: Bridge and strengthen workflows from business strategy to local execution, overseeing the lifecycle stream: Strategy -> Execution -> Creative/Localization -> Performance Adjustment. Identify gaps in top/mid/bottom-funnel alignment and provide actionable recommendations. 

• AI Integration & Automation Scaling: Spearhead and scale AI tool adoption within local marketing arms to enhance structural workflows, lower creative overhead, and boost production efficiency.

• Asset Quantity & Quality Gatekeeping: Review localized channel assets, act as the regional creative gatekeeper, and develop systemic workflows to rapidly scale up cross-market creative adaptation and asset variations.

• Cross-Market Learning & Strategy Standardization: Extract data-driven learnings from successful regional strategies and build unified playbooks to ensure ad product adoption consistency.

What you'll need:

• Must-Have 

• Experience: 2–4 years of hand-on experience managing multi-market digital marketing campaigns, with a strong preference for a proven background in a digital performance, creative, or social-first advertising agency.

• Platform Competency: Full technical mastery of full-funnel account structures, optimization, and bidding setups across major distribution channels, specifically Google Ads (Pmax, YouTube, DV360, etc.), Meta Business Manager, TikTok, etc. 

• Analytical & Technical Skills: Experience in campaign setup, including budgeting, bidding, targeting, optimisation. Coaching mindset, can explain complex issues to various markets with varying capability. 

• Strategic Auditing Acumen: Demonstrated capability in diagnosing account health, structural flaws, budget misallocations, and conducting rigorous operational geo-targeting health check audits.

• Adaptability & Localization Sensitivity: Deep commercial empathy to balance centralized functional direction with localized execution factors. 

• Language: fluent in English, additional regional language is a plus 

Nice-to-Have 

• Familiarity with AI tools (ChatGPT, Claude, MCP) 

• Regional working experience (regional account with overseas market knowledge)