Senior Technical Consultant: Salesforce(Automotive Experience)

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About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Executive Summary & Organizational Context

Within Salesforce Professional Services, the Senior Technical Consultant — Automotive Cloud role occupies a vital strategic position at the bleeding edge of AI CRM and automotive industry digital transformation. As automotive enterprises navigate sweeping market disruptions—from electric vehicle transitions and direct-to-consumer sales models to connected vehicle telemetry and autonomous fleets—this role serves as the bridge between pioneering platform capabilities and real-world enterprise execution.
Salesforce stands as the #1 AI CRM, defining an ecosystem where humans with agents drive customer success together. It is an organizational environment where ambition meets action, technology meets trust, and innovation functions as an operating principle. As Salesforce leads global workforce transformation in the agentic era, the practice actively seeks Trailblazers who are passionate about bettering business and the world through artificial intelligence, driving rapid innovation, and keeping core values like trust at the center of every client commitment. Operating in a paradigm where Agentforce represents the future of autonomous and assisted AI interactions, incoming talent directly shapes the trajectory of Salesforce by translating cutting-edge platform capabilities into measurable enterprise value.
The Senior Technical Consultant operates as a hands-on advisor positioned directly at the intersection of Salesforce platform architecture and deep automotive domain knowledge. Covering an enterprise scope that spans Original Equipment Manufacturers (OEMs), authorized dealership networks, commercial fleet operators, and emerging mobility providers, the consultant acts as the trusted technical voice for client leadership navigating complex digital transformations. In this capacity, the consultant leads critical work streams within enterprise engagements by architecting solutions, guiding technical implementation teams, presenting and defending technical designs before client governing bodies, evaluating complex solution trade-offs, proactively mitigating architectural risk, and seeing issues through to complete resolution.
Building upon this organizational mission, the following section outlines the specific technical responsibilities, domain implementations, and high-impact work streams that define daily execution in this role.


2. Strategic Impact & Core Responsibilities
The Senior Technical Consultant accelerates time-to-value, mitigates architecture-level risk, and drives sustained enterprise value across high-stakes customer engagements. By combining hands-on technical design with strategic risk management, the role ensures that automotive clients successfully translate complex platform capabilities into resilient, scalable operational outcomes.
Technical Architecture & Work Stream Leadership

• Lead the end-to-end technical design and delivery of dedicated work streams within the automotive domain, maximizing the capabilities of Salesforce Automotive Cloud and adjacent platform components.
• Author and govern application and technical design documents (ADD/TDD) that strictly adhere to Salesforce architecture best practices while seamlessly aligning with the client's broader enterprise ecosystem—including legacy Dealer Management Systems (DMS), vehicle telemetry data pipelines, and connected vehicle cloud infrastructure.
• Establish and enforce robust technical standards across the full Salesforce stack, guiding project teams on optimal integration patterns (REST, SOAP, and event-driven architectures), environment management frameworks, deployment pipelines, and automated testing strategies.

Core Automotive Domain Implementation
Architect and deploy tailored, enterprise-grade capabilities across primary functional automotive work streams:

• Vehicle Lifecycle Management: Implement end-to-end tracking of vehicle assets from manufacturing assembly through inventory pipeline, retail sale, warranty period, and secondary market disposition—integrating telematics data to create a living, single source of truth for every VIN.
• Dealer Network Operations: Streamline OEM-to-dealer interactions by unifying lead distribution, co-op sales programs, inventory sharing, and warranty claim processing, ensuring consistent brand standards and transparent operational visibility across distributed retail networks.
• Fleet Management: Construct scalable multi-vehicle management frameworks that support commercial fleet accounts, enabling centralized tracking of preventative maintenance schedules, driver assignments, telematics alerts, and contract lifecycles.
• Service Scheduling & Retention: Connect vehicle telematics and diagnostic trouble codes (DTCs) directly into intelligent dealer service scheduling workflows, driving proactive maintenance outreach, reducing customer friction, and maximizing dealer workshop utilization.
• Customer Journey Orchestration: Unify siloed customer data across OEM marketing, dealership sales, and aftersales service channels to execute personalized, multi-channel customer journeys that enhance lifetime customer value and brand loyalty.

AI-Native Delivery & Future-Proofing

• Drive continuous up-skilling in AI Fluency and AI-native delivery practices, leveraging Agentforce capabilities to power domain-specific automotive use cases such as intelligent dealer assist, connected vehicle conversational agents, and predictive service recommendations.
• Operationalize advanced AI developer tools and assistants—specifically Agentforce Vibes, Cursor, and Claude—into daily delivery workflows to streamline complex APEX code generation, automate unit test creation, accelerate technical design drafting, and maintain superior delivery velocity and code quality.

Advisory, Risk Management & Mentorship

• Provide hands-on advisory leadership during critical project inflection points, rapidly troubleshooting complex technical issues, performing root-cause analyses, and driving technical impediments through to full resolution.
• Manage high-stakes client expectations by negotiating complex technical solutions and architecture trade-offs across executive client leadership, OEM technology groups, and third-party systems integrators.
• Actively mentor junior consultants and technical architects, instilling technical rigor and sharing domain assets to grow and scale the broader Automotive Services Practice.

Executing these technical responsibilities and high-impact work streams requires a proven foundation of enterprise architecture experience, platform mastery, and specialized automotive domain acumen.


3. Candidate Profile: Qualifications & Experience
To maintain high standards of technical delivery and domain credibility, candidates must demonstrate a rigorous combination of enterprise architecture depth, hands-on implementation experience, and specialized automotive sector intelligence.
Minimum Qualifications

• Industry Cloud Delivery: 2+ years of hands-on Salesforce delivery experience with Automotive Cloud or a directly adjacent industry cloud (Manufacturing Cloud or Consumer Goods Cloud), backed by demonstrated automotive domain delivery artifacts.
• Architecture & Delivery Experience: 7+ years of total experience as a Lead Developer or Solution Architect, with a proven track record of delivering complex software solutions within mid-to-large-scale enterprise organizations.
• Automotive Domain Acumen: Deep domain knowledge of core automotive business processes, including vehicle sales and financing, aftersales service operations, dealer network management, commercial fleet operations, or connected vehicle data platforms.
• Enterprise Architecture Mastery: Extensive experience designing and implementing enterprise integration patterns (REST/SOAP web services, asynchronous event-driven architectures), Single Sign-On (SSO) federations, Master Data Management (MDM) strategies, and Data Lake/CDP connections.
• Specialized Systems Integration: Proven expertise integrating Salesforce with specialized automotive applications, including Dealer Management System (DMS) platforms (e.g., CDK, Reynolds & Reynolds, Tekion), telematics ingestion platforms, and proprietary OEM back-end systems.
• Methodology & Process Design: Demonstrated proficiency in Agile and Waterfall delivery methodologies, supported by a track record of analyzing, designing, and optimizing complex business processes through technology.
• Executive Communication & Engagement: Exceptional written and verbal communication skills, with a proven ability to articulate, present, and defend complex technical architectures before developer teams, business steering committees, and C-suite executives.
• Autonomy & Leadership: Ability to operate independently, navigate high levels of organizational ambiguity, and drive project outcomes as a self-starter.
• Education: Bachelor's degree in Computer Science, Software Engineering, Business, or a related technical field.

Preferred Qualifications

• Direct engagement experience on Salesforce Automotive Cloud implementations, with deep operational mastery of the Vehicle Console, Dealer Management, or Fleet Management modules.
• Hands-on experience with connected vehicle platforms, IoT edge device integrations, or real-time telematics data ingestion into the Salesforce ecosystem.
• Advanced experience leveraging Salesforce Data Cloud (CDP) to build real-time, unified customer and vehicle data profiles that power personalized experiences.
• Practical exposure to cutting-edge Agentforce implementations within automotive contexts, such as AI-driven service advisors, dealer-facing conversational chatbots, and predictive maintenance agents.
• Direct experience consulting with OEMs, Tier-1 automotive suppliers, or dealership groups at enterprise scale.
• Existing Salesforce Industry Cloud accreditations or certifications in Manufacturing Cloud, Automotive Cloud, or adjacent vertical solutions.

While these baseline and preferred qualifications establish a candidate's operational readiness, long-term success in the practice requires continuous technical credentialing and structured platform upskilling.


4. Certification Pathway & Continuous Learning
Maintaining technical mastery within the rapidly evolving Agentforce ecosystem requires an unyielding commitment to continuous learning and formal platform credentialing. Salesforce Professional Services invests heavily in continuous talent development to ensure consultants remain ahead of platform innovation curves.
Target Certification Requirements
Candidates are expected to formally achieve the following five Salesforce certifications within their first 3 months in the role:

• Certified Platform App Builder
• Certified Platform Developer I
• Certified Agentforce Specialist
• Certified Sharing & Visibility Designer
• Certified Integration Architect

Note: Holding any of the above Salesforce credentials prior to onboarding is considered highly beneficial and serves as a primary key differentiator during the candidate evaluation and selection process.
Beyond technical certifications and architectural expertise, sustained consulting excellence in high-stakes enterprise environments depends on core leadership behaviors and alignment with corporate values.


5. Leadership Qualities & Core Values
To navigate high-stakes technical environments and successfully lead automotive enterprises through digital disruption, the Senior Technical Consultant must embody specific consulting behaviors that translate technical capability into executive alignment and customer trust.
Core Leadership Pillars

• PASSION: Demonstrates an unyielding commitment to Customer Success. The consultant exhibits deep personal investment in seeing automotive clients succeed, transforming complex technology implementations into tangible market wins and measurable business outcomes for OEM stakeholders and dealer networks.
• BEGINNER'S MIND: Maintains a continuous learning mindset. The consultant approaches every complex enterprise engagement, client interaction, and architectural challenge with humbleness, curiosity, and openness—actively dismantling assumptions to keep pace with rapid shifts in automotive technology and consumer expectations.
• ADAPTABLE: Thrives amidst high levels of uncertainty and rapid industry transformation. Recognizing that structural volatility, shifting regulatory landscapes, and market disruption are permanent constants in the automotive sector, the consultant remains poised, agile, and decisive when navigating ambiguous project environments.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

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