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AstraZeneca

SMM/AD-Saphnelo MKT-上海

AstraZeneca is hiring an SMM/AD-Saphnelo MKT-上海. Level rates it ; you can apply on AstraZeneca.

Level's read on this job

  • Level rates this role Little AI ●○○○: aI is not part of the work.
  • Tools and skills the posting cites include portfolio strategy, brand management and budgeting.
  • Level classifies it as a mid-level role.
  • Level lists 1,300+ other open roles at AstraZeneca.
  • The role was posted within the past two weeks.

AI in this role

Senior marketing manager leading therapeutic portfolio strategy, brand teams, and promotional campaigns in Shanghai.

portfolio-strategybrand-managementbudgetingmarket-researchpeople-management

ROLE & RESPONSIBILITIES

Portfolio Strategy Planning

  • Develop a Therapeutic Area Strategy, to optimize product fit and portfolio strength.
  • Review and manage Marketing mix for each product in portfolio to optimize promotional effort.
  • Develop the highest standards of training material and programs (with BMs) and make available to Medical Representatives.
  • Develop product launch plans (with BMs) and submit to Marketing Director.
  • Work with BMs and sales management to provide quality product sales forecasting
  • Develop training strategy (with BMs) to align with LCM.
  • Build and maintain global AZ network and relationships through attendance of regional/global workshops.

Lead Brand Team

  • To lead the cross functional ‘Brand Team’ in the development of brand strategy aligned to overall TA strategy and company priorities.
  • Maintain close relationship with Regional Sales Management Team and adapt best practice to local environment.
  • Ensure effective cross functional collaboration and alignment to brand objectives.

Implementation: Budgeting & Promotion

  • Consolidate and manage the brand budget for the product portfolio, submitting for Marketing Director approval with clear strategic rationale.
  • Monitor and control promotional expenditure, proactively identifying opportunities for greater cost-efficiency and return on investment.
  • Lead the development and execution of marketing plan and campaigns, ensuring strategic alignment with budget.
  • Oversee the promotional materials produced by BMs, ensuring the high standards of quality, compliance, and brand consistency.
  • Partner with Market Intelligence / Market Research agencies to track marketing effectiveness (all parameters), translating data into actionable insights and strategic recommendations to Marketing Director.
  • Ensure high quality delivery of product training programs
  • Cultivate and maintain strategic relationships with KEEs and HCPs
  • Drive market leadership with high ethical standards and compliance

People Management

  • Recruit talents to build the effective team.
  • Responsible for performance management for BMs.
  • Build talent pool within team.
  • Understand competency model of subordinates and accomplish annual MKT talent assessment.
  • Provide coaching and feedback to team members to help improve their capabilities and enhance team effectiveness.

Reporting

  • Submit Monthly business review data.
  • Provide Market Research findings and recommendations.

Strong Compliance Awareness

• Comply with AZ Code of Conduct and all applicable laws and regulations during business operations.

Date Posted

28-10月-2026

Closing Date

14-11月-2026

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

How we rate this

SMM/AD-Saphnelo MKT-上海 at AstraZeneca rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

  1. ●●●● Builds AI80 to 100
  2. ●●●○ Works on AI60 to 79
  3. ●●○○ Uses AI40 to 59
  4. ●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Portfolio StrategyBrand ManagementBudgetingMarket ResearchPeople Management

Questions you could be asked

  1. Tell me about a project where portfolio strategy was part of your work. What did you do?
  2. Tell me about a project where brand management was part of your work. What did you do?
  3. Tell me about a project where budgeting was part of your work. What did you do?
  4. Tell me about a project where market research was part of your work. What did you do?
  5. Tell me about a project where people management was part of your work. What did you do?

Adapt your resume

  • List these exact terms on your resume: Portfolio Strategy, Brand Management, Budgeting, Market Research, and People Management. An applicant tracking system matches the wording, not the idea.
  • Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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