Sr. Brand Marketing Manager, Amazon Ads CN Brand Marketing

Amazon is hiring a Sr. Brand Marketing Manager, Amazon Ads CN Brand Marketing in Shanghai, China. Level rates it ; you can apply on Amazon.

Level's read on this job

Level rates this marketing role Little AI ●○○○: aI is not part of the work.
Level classifies it as a senior role.
Level lists 20,000+ other open roles at Amazon.

AI in this role

Amazon Ads empowers brands to build globally. As a trusted partner for cross-border advertisers, we help brands connect with hundreds of millions of customers through rich, first-party insights — spanning shopping, streaming, and browsing behaviors — that enable more relevant, measurable, and impactful advertising experiences. Our growing portfolio spans sponsored ads on Amazon.com, streaming TV advertising across Prime Video and live sports, programmatic solutions through Amazon DSP, and an expanding partner network of third-party publishers and exchanges. From awareness to conversion, on and off Amazon, we help brands reach the right audiences in the right moments — and measure the results that matter. Amazon Ads is one of Amazon's fastest-growing businesses, and we are just getting started.
As our product portfolio, market presence, and ambition continue to scale, our brand must keep pace. Today, the market knows our products — but not yet our story. We need a senior brand strategist to change that.
We are seeking a Senior Brand Strategist to serve as the single-threaded owner of Amazon Ads' brand positioning and strategy. This is not a campaign execution role. This is the person who defines what Amazon Ads stands for — and makes the market believe it.
In this role, you will build the foundational brand framework from the ground up: positioning, narrative, architecture, and audience strategy. You will translate that framework into a cross-team implementation roadmap, aligning cross-functional teams around unified communications and a coherent brand story. You will be the connective tissue between brand vision and market-facing reality — ensuring that every touchpoint, from a product launch to an industry keynote, reflects who we are and why we matter.
We are looking for someone who truly understands brand strategy — the deep, structural work of defining market positioning, competitive differentiation, audience architecture, and long-term brand equity. If you've spent your career building brands that shape how markets think, we want to talk to you.

Key job responsibilities
· Own and develop Amazon Ads' brand positioning strategy end-to-end in China, including brand purpose, promise, pillars, personality, and positioning statement that serves as the strategic foundation for all downstream marketing and communications efforts.
· Clearly articulate Amazon Ads' brand positioning to the market — ensuring advertisers, agencies, industry analysts, and internal stakeholders understand who we are, what we stand for, and how we are differentiated in an increasingly crowded advertising landscape.
· Architect a cross-functional brand implementation strategy, translating the brand framework into actionable guidelines, toolkits, and playbooks for product marketing, sales enablement, creative, events, PR/communications, and regional marketing teams.
· Serve as the strategic brand advisor to senior leadership, global stakeholders and cross-functional partners, establishing governance mechanisms to protect brand integrity while enabling teams to execute with speed and creativity.
· Leverage brand research, competitive intelligence, and customer insights to continuously refine positioning and inform strategic decisions on brand direction.
· Establish KPIs and measurement frameworks to track brand health — including awareness, perception, consideration, and preference — and report on the impact of brand strategy on business growth.
· Work closely with Legal and PR teams to shape thought leadership narratives and executive messaging that reinforce the Amazon Ads brand in key industry moments.
· Partner with business teams on holistic advertiser communication plans related to new product GTM launches in China, ensuring alignment with the overarching brand narrative.
· Drive brand strategy reviews and planning cycles, presenting strategic recommendations to CN and global stakeholders with clarity and conviction.

Basic qualifications

- 9+ years of marketing experience
- Experience building, executing and scaling cross functional marketing programs
- Experience using data and metrics to drive improvements
- Experience communicating results to senior leadership
- Experience building, executing and scaling cross-functional marketing programs

Preferred qualifications

- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

How we rate this

Sr. Brand Marketing Manager, Amazon Ads CN Brand Marketing at Amazon rates 36 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Sr. Brand Marketing Manager, Amazon Ads CN Brand Marketing is an open job at Amazon.
Level rates this role AI Level 1 of 4: Little AI.
The role is based in CN, 31, Shanghai.
The job was posted on March 10, 2026.
Seniority: senior.
Applications are handled by Amazon. Apply on Amazon