Vice President - Marketing & Digital - Jumeirah Group & Corporate
AI in this role
About Jumeirah
Jumeirah, a global leader in luxury hospitality and a member of Dubai Holding, operates an exceptional portfolio of 29 properties across 11 countries in the Middle East, Europe, and Asia. In 1999, Jumeirah changed the face of luxury hospitality with the opening of the iconic Jumeirah Burj Al Arab and the brand is now renowned worldwide for its distinguished beachfront resorts, esteemed city hotels and exclusive residences. From the contemporary Maldivian island paradise at Jumeirah Olhahali Island to the art-inspired Jumeirah Capri Palace in Italy and the modern twist on a British classic at Jumeirah Carlton Tower in London, the brand has become synonymous with warm and generous service and the ability to craft distinctive and purposeful experiences that bring joy to guests from across the world.
About the Job
An exciting opportunity has arisen for a Vice President of Marketing & Digital to join Jumeirah Group & Corporate.
The main duties and responsibilities of this role include:
- Set the global marketing vision for one of the world’s most distinctive luxury hospitality brands, shaping how Jumeirah is experienced across hotels, resorts, residences, F&B, wellness and Jumeirah.com.
- Lead the next chapter of Jumeirah’s digital growth, using performance marketing, media intelligence and guest data to drive acquisition, loyalty, conversion and long-term value.
- Own global media investment across paid channels, ensuring every campaign is bold, beautifully executed, commercially sharp and measured against clear business outcomes.
- Bring Jumeirah’s portfolio to life through integrated, high-impact campaigns that combine elevated storytelling, local relevance and a consistent luxury brand voice.
- Accelerate direct revenue through Jumeirah.com by enhancing the digital guest journey, personalisation, merchandising, promotional planning and site performance.
- Inspire and develop exceptional teams across marketing, digital, media and analytics, building the capability, creativity and pace required for a world-class luxury brand.
About You
The ideal candidate for this position will have the following experience and qualifications:
- A senior marketing leader with deep experience in luxury hospitality, premium travel, lifestyle or high-end consumer brands, and the ambition to shape a brand with global reach.
- A commercially minded storyteller who can translate brand vision into measurable growth through integrated campaigns, digital acceleration, media strategy and performance marketing.
- Highly data-led, with strong command of analytics, attribution, media effectiveness and ROI optimisation across complex, multi-market environments.
- An emotionally intelligent and influential leader, able to build trust, navigate complexity and partner confidently with senior stakeholders across revenue, sales, operations, brand and property teams.
- Experienced in leading large specialist teams and significant budgets, with a Bachelor’s degree in Marketing, Business or a related discipline; a Master’s degree, MBA or equivalent senior-level qualification would be advantageous.
About the Benefits
At Jumeirah, we are dedicated to fostering a vibrant community where colleagues feel valued, supported, and inspired to grow. Our benefits package reflects this commitment by offering excellent accommodation, extensive sports and leisure facilities, alongside comprehensive healthcare, and opportunities for professional development.
Benefits include:
- Supportive and inclusive work environment
- Access to Learning & Development programmes and clear career pathways
- Opportunities for internal mobility within our global network
- Colleague discounts on food, beverage, and hotel stays worldwide
- Comprehensive healthcare and life insurance coverage
- Paid annual leave entitlement
- Incentive programmes aligned with leadership performance
- Competitive tax-free salary paid in UAE Dirhams (AED)
How we rate this
Vice President - Marketing & Digital - Jumeirah Group & Corporate at Jumeirah rates 38 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.
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