Visual Designer, Brand Innovation Lab

Amazon is hiring a Visual Designer, Brand Innovation Lab in London, United Kingdom. Level rates it ; you can apply on Amazon.

Level's read on this job

Little AI ●○○○ is how Level rates this role: aI is not part of the work.
The posting mentions Webflow, Figma and visual design among its tools and skills.
Level classes it as a mid-level role.
Amazon has 20,000+ other open roles on Level.

AI in this role

Create engaging visual, display, and web advertising experiences for global brands within Amazon's Brand Innovation Lab.

WebflowFigma

visual-designux-uibrandingweb-developmentcreative-strategy

The Brand Innovation Lab team at Amazon advertising is seeking a talented and passionate Visual Designer to create innovative, visually stunning and effective advertising experiences that tell stories and drive business performance for the world’s leading brands across Europe. The ideal candidate will combine visual design craft with a growing understanding of UX/UI principles and an introduction to web build execution in Webflow. Working within a defined creative strategy, you will contribute to campaign ideation and design, delivering functional, customer-centred experiences that drive business performance across Amazon's advertising platforms. You work under the guidance of Senior Creatives, with review of your output, progressing toward greater independence as your skills develop.

Key job responsibilities
- Design advertising experiences for leading global brands, executing campaign creative tasks within a defined creative strategy. Your primary focus will be display and web experiences, with exposure to video and interactive formats growing over time.
- Learn to build responsive web experiences in Webflow, progressing from simple components toward full page builds as your skills develop.
- Apply and develop your understanding of UX/UI principles in your work, learning how advertising experiences are made intuitive, accessible, and optimised for customer engagement.
- Create user-centred, on-brand design solutions that meet measurable business goals and project requirements within defined creative parameters.
- Collaborate with your peers and cross-functional partners to deliver assigned tasks on time and to a high standard.
- Contribute to pitch decks by creating high-fidelity visual concepts that communicate creative ideas to advertisers and agency partners.
- Over time, contribute to shared design component libraries in Figma and Webflow, and to cross-platform rich media specifications.
- Participate in design reviews, critiques, and brainstorm sessions as a tactical contributor, giving and receiving constructive feedback.
- Actively seek to grow your knowledge of design trends, UX best practices, web technologies, and Amazon's advertising ecosystem, applying what you learn to your creative output.

About the team
The Brand Innovation Lab is Amazon' Ads Innovation team dedicated to creating one-of-a-kind campaigns and activations for global advertisers.

Leveraging the full Amazon canvas: custom landing pages, Alexa, Fire TV, Twitch, Prime Video, and more. We build campaigns that reach millions of customers across digital channels and in the real world.

The team works specifically on Prime Video IP and brands, developing co-branded full-funnel campaigns.

Basic qualifications

- Have an online portfolio demonstrating strong visual design skills and advertising experience across a range of media and platforms, along with work that reflects your design process
- Bachelor's degree in in graphic design, industrial design, digital communications design, visual arts, mass communications, art, or equivalent
- Working knowledge of Webflow, proficiency in basic design tools (Adobe Creative Suite and Figma), and solid understanding of UX/UI principles.
- Clear communication skills and comfort working in a collaborative, cross-functional team environment. Excellent communication skills in English.

Preferred qualifications

- Any hands-on experience with Gen AI to prototype, build, and iterate efficiently using emerging technologies is a plus.
- Interest in motion design or animation tools (After Effects, Lottie, or equivalent). You do not need to be proficient, but curiosity in video, animation, interaction is valued.
- Awareness of accessibility in digital design. Formal WCAG knowledge is not expected, but an understanding of why inclusive design matters is a plus.
- Cross-functional collaborator — partners effectively with strategists, designers, technologists, and producers from concept through delivery.

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

How we rate this

Visual Designer, Brand Innovation Lab at Amazon rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Visual Designer, Brand Innovation Lab is an open job at Amazon.
Level rates this role AI Level 1 of 4: Little AI.
The role is based in GB, London.
The job was posted on September 21, 2026.
Seniority: mid.
Applications are handled by Amazon. Apply on Amazon

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Visual DesignUX UIBrandingWeb DevelopmentCreative StrategyWebflowFigma

Questions you could be asked

Tell me about a project where visual design was part of your work. What did you do?
Tell me about a project where ux ui was part of your work. What did you do?
Tell me about a project where branding was part of your work. What did you do?
Tell me about a project where web development was part of your work. What did you do?
Tell me about a project where creative strategy was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: Visual Design, UX UI, Branding, Web Development, and Creative Strategy. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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