Brand Designer, Brand Innovation Lab

Amazon is hiring a Brand Designer, Brand Innovation Lab in New York, United States. It pays $85k-$149k a year and Level rates it ; you can apply on Amazon.

Level's read on this job

Uses AI ●●○○ is how Level rates this role: an ordinary role that requires AI tools.
Tools and skills the posting cites include Claude, Claude Code and Generative AI.
Level classifies it as a mid-level role.
Level lists 20,000+ other open roles at Amazon.

AI in this role

Design digital and physical brand experiences across Amazon properties, leveraging generative AI tools for image and video creation.

ClaudeClaude CodeGenerative AIFigmaAdobe Creative Suite

visual-designbrand-identitymotion-graphicstypography

Have you ever wanted to see your design work come to life across one of the world’s largest advertising canvases? At Amazon Ads’ Brand Innovation Lab, you’ll create and deliver brand-focused digital and physical experiences across Amazon.com. This role also puts working with experienced creatives to bring ambitious, first-of-their-kind ideas to life across Amazon-owned properties, devices, and external platforms.

We’re looking for a customer-obsessed Brand Designer who leads with craft, strong conceptual thinking, and a passion for beautifully executed visual design. Your day-to-day work will include designing, building, and maintaining custom landing pages of the highest craft, brand experiences, banners, presentations, and other campaign assets. Other responsibilities will include contributing to larger integrated campaigns spanning commercial film, products and packaging, Prime Video, Fire TV, Alexa, Twitch, live experiences, social, and emerging AI-driven media.

As part of a multidisciplinary creative team, you’ll work closely with Design Directors, Art Directors, Creative Directors, Design Technologists, Producers, Copywriters, and Strategists—developing concepts, comps, prototypes, design systems, and production-ready assets while learning new tools, techniques, and workflows along the way.

The ideal candidate combines strong graphic design fundamentals with curiosity and a willingness to learn. They understand how to create thoughtful visual solutions, work within and evolve design systems, and maintain a high level of craft across everything they produce.

Key job responsibilities
Create exceptional visual design solutions across digital, motion, print, presentation, environmental, and campaign identity systems.

Develop compelling creative concepts and polished campaign executions that elevate the creative standard across the Brand Innovation Lab.

Apply expert knowledge of typography, composition, color, hierarchy, visual storytelling, and brand systems to every project.

Design scalable creative systems, templates, and assets that adapt seamlessly across multiple channels and campaign formats.

Collaborate with Creative Directors, Design Directors, Art Directors, Copywriters, Design Technologists, and Producers to bring ambitious ideas to life.

Produce motion graphics, light animation, compositing, and video assets in support of integrated advertising campaigns.

Leverage generative AI tools for image and video creation as part of modern creative workflows while applying strong creative judgment and traditional design craft.

Present work confidently to internal stakeholders and clients, articulating design rationale and creative decisions.

Contribute visual concepts, prototypes, mockups, and presentation materials that help win new business opportunities.

Continuously explore new tools, workflows, and technologies that improve creative quality, efficiency, and innovation.

A day in the life
You might…

Create, build, or update web-first digital experiences and media assets across Amazon.com, including custom landing pages and banners, using tools such as Figma and Webflow.

Create 360° campaign assets and design collateral across products and packaging, film, Prime Video, Fire TV, Amazon.com, Alexa, Twitch, live experiences, and social media.

Partner with the Design Director to build design systems, templates, and tools that scale across dozens of deliverables and teams while maintaining a consistent visual language.

Support in creating motion graphics and AI-assisted video content, while learning emerging AI and traditional production workflows.

Support creative and strategy teams by developing design concepts, comps, demos, prototypes, and presentation visuals that help bring ideas to life from pitch through production.

About the team
Brand Innovation Lab within Amazon Ads creates one-of-a-kind campaigns and activations for global advertisers including Pepsi, Microsoft, Adidas, Samsung, and Unilever.

By tapping into the full Amazon canvas — including Twitch, Prime Video, Alexa, Amazon.com, and more — we create digital and physical experiences that reach millions of customers across the ways they watch, shop, play, and engage.

We believe innovation happens when exceptional craft meets bold ideas, curiosity, and new technology.

Basic qualifications

- Experience in visual design expertise with ability to produce fresh, simple, elegant and exceedingly usable layouts and interactions and iconography
- Knowledge of design principles (Typography, Composition, Scale, and Color Theory amongst other) and working knowledge of how those principles work together
- Experience working with fast-moving, high-performance teams and driving innovative solutions tailored to unique business environments
- Experience working on multi-team, cross-disciplinary projects
- 3+ years of design experience
- Ability to develop thoughtful visual solutions, design systems, and creative innovations that solve business problems, strengthen offerings, and elevate the quality of the work.
- Ability to manage multiple projects simultaneously while maintaining exceptional attention to detail and craft.

Preferred qualifications

- Knowledge of Adobe Photoshop, Illustrator, InDesign, Flash, and other design tools at an advanced level
- Knowledge of presentations and whiteboarding skills with a high degree of comfort speaking with internal and external executives, IT management, and developers
- Have an online portfolio demonstrating strong visual design skills and advertising experience across a range of media and platforms, along with work that reflects your design process
- Advanced experience designing digital ads and experiences in Figma and as well as building them in Webflow.
- Interest in producing motion graphics, animation, compositing, and light video editing.
- Experience using generative AI tools as part of professional creative workflows (for example Claude Code, Seedance, Kling, Nano Banana, Flux , or similar models).
- Demonstrated ability to build flexible visual systems that scale across campaigns and formats.
- Excellent conceptual thinking paired with exceptional execution.
- A desire to continually raise the creative bar through craftsmanship, curiosity, and innovation.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 84,900.00 - 148,500.00 USD annually

How we rate this

Brand Designer, Brand Innovation Lab at Amazon rates 45 out of 100 for how much of the daily work is AI. That makes it Uses AI (AI Level 2 of 4). The level is about AI in the job, not seniority.

Classification

Uses AI. An ordinary role that requires AI tools.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Brand Designer, Brand Innovation Lab is an open job at Amazon.
Level rates this role AI Level 2 of 4: Uses AI.
The listed salary is $85k-$149k a year.
The role is based in US, NY, New York.
The job was posted on September 1, 2026.
Seniority: mid.
Applications are handled by Amazon. Apply on Amazon

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Visual DesignBrand IdentityMotion GraphicsTypographyClaudeClaude CodeGenerative AIFigma

Questions you could be asked

Tell me about a project where visual design was part of your work. What did you do?
Tell me about a project where brand identity was part of your work. What did you do?
Tell me about a project where motion graphics was part of your work. What did you do?
Tell me about a project where typography was part of your work. What did you do?
Walk me through how you've used Claude in your day-to-day work.

Adapt your resume

List these exact terms on your resume: Visual Design, Brand Identity, Motion Graphics, Typography, and Claude. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
Put the AI tool in a bullet point about what you did, not just in a skills list. This role treats it as a required part of the job.

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