Digital Product Manager

Purpose of the Job

The Digital Product Manager is a customer-focused, commercially minded and data-driven product leader responsible for the vision, strategy, delivery, optimisation and scaling of digital products across Sonova’s B2C ecosystem. The role owns the end-to-end product lifecycle, from discovery and prioritisation through delivery, adoption and continuous improvement, ensuring that digital experiences solve meaningful customer and business problems. Working across global and local teams, the Product Manager translates strategic objectives and user insight into scalable capabilities that create measurable customer value, operational efficiency and business growth.

Tasks & Responsibilities

• Product vision and strategy: Define and communicate a clear product vision, value proposition and outcome-based roadmap aligned with customer needs, business priorities and the broader digital experience strategy.
• End-to-end Product ownership: Own the product lifecycle from discovery, validation and business case development through design, delivery, launch, adoption, optimisation and retirement.
• Customer experience and discovery: Champion a customer-first approach using research, journey mapping, personas, accessibility principles and behavioural data to identify unmet needs and reduce friction across digital journeys.
• Roadmap and backlog management: Translate strategy into measurable product outcomes, prioritised initiatives, epics, user stories and acceptance criteria. Maintain a transparent backlog and make evidence-based trade-off decisions.
• Agile delivery leadership: Lead product planning, refinement, sprint and release activities in close partnership with UX, engineering, content, analytics, architecture, quality assurance and business stakeholders.
• Performance and optimisation: Define product KPIs and measurement plans. Monitor adoption, engagement, conversion, satisfaction, reliability and business impact, and use insights, experimentation and A/B testing to drive continuous improvement.
• Global-local scaling: Partner with global, regional and local teams to capture market requirements, manage configuration needs and scale reusable capabilities while balancing consistency with relevant localisation.
• Technology and integration: Collaborate with IT and architecture teams to ensure secure, reliable and scalable integrations across web, app, CRM, content, booking, analytics and other relevant platforms.
• Data, privacy and compliance: Ensure products meet applicable privacy, consent, security, accessibility, regulatory and data-quality requirements, with clear governance and traceability throughout the product lifecycle.
• Innovation and AI: Identify and validate opportunities to apply AI, automation and emerging technologies where they create demonstrable customer or business value and can be deployed responsibly.
• Stakeholder alignment and communication: Build alignment across commercial, marketing, operations, retail, IT and market stakeholders. Communicate priorities, progress, dependencies, risks, decisions and outcomes clearly to senior audiences.
• Vendor and delivery partner management: Where relevant, guide external partners through clear outcomes, requirements and quality standards, and monitor delivery against agreed scope and performance expectations.

Requirements

• Bachelor’s or master’s degree in product management, business, digital, marketing, information technology or a related field.
• 5+ years of experience as a Product Manager or Product Manager delivering customer-facing digital products in a complex, multi-stakeholder environment. Demonstrated experience managing roadmaps, backlogs and agile delivery, and using customer and performance data to guide decisions.
• Strong capability across product discovery, prioritisation, requirements definition, release planning, experimentation and lifecycle management.
• Working knowledge of digital analytics, behavioural insight, experimentation and common web/app technologies and integrations.
• English at business-level proficiency.

Core Competencies

• Customer and commercial orientation: Balances customer value, business outcomes and technical feasibility when setting priorities.
• Analytical rigour: Uses qualitative and quantitative evidence to frame problems, test assumptions and evaluate outcomes.
• Strategic thinking and execution: Connects long-term product direction with pragmatic, incremental delivery.
• Stakeholder leadership: Influences without formal authority, creates alignment and manages competing priorities constructively.
• Communication and storytelling: Explains complex product choices clearly and communicates value, trade-offs and results to diverse audiences.
• Collaboration: Builds effective partnerships across design, engineering, analytics, marketing, operations, IT and local markets.
• Agility and resilience: Operates effectively amid ambiguity and change, maintaining focus on outcomes and quality.
• Ownership and accountability: Takes responsibility for decisions, delivery, product performance and continuous learning.
• Continuous curiosity & growth mindset: Deeply curious about consumer psychology, user behaviour, and market shifts. Leverages emerging technology and industry best practices to continuously evolve digital experiences and drive platform growth.

Professional Competencies

• Digital product management: Excellent command of modern product operating models and outcome-based roadmap management demonstrating a strong bias for action and high degree of organisation.
• Agile ways of working: Practical experience with Scrum and/or Kanban, backlog refinement and cross-functional delivery.
• UX and accessibility literacy: Ability to partner effectively with research and design teams and advocate for inclusive, intuitive experiences.
• Technical translation: Ability to translate between customer, commercial and technical perspectives and define clear functional requirements.
• Measurement and experimentation: Ability to establish KPI frameworks, interpret product data and use structured testing to improve performance.
• Risk and governance awareness: Working understanding of privacy, security, accessibility, consent, data governance and regulatory considerations for digital products.