Growth Marketing Lead

deepset is hiring a Growth Marketing Lead in Berlin, Germany. Level rates it ; you can apply on deepset.

Level's read on this job

Level rates this marketing role Works on AI ●●●○: the daily work is on AI products, without building the model.
The posting allows some remote work.
Tools and skills the posting cites include Claude, Haystack and Clay.
Level classifies it as a lead role.
Level lists 3 other open roles at deepset.

AI in this role

Own full-funnel demand generation by building AI-assisted marketing workflows and data pipelines for sovereign AI solutions.

ClaudeHaystackClaySalesforceHubSpotLinkedInWebflowPython

ai-agentsdemand-generationgrowth-marketingmarketing-automationb2b-marketing

TL;DR

We're rethinking demand generation as a self-learning system, not just a set of campaigns. This hybrid role sits at the intersection of growth marketing and GTM engineering. You'll own the full enterprise pipeline funnel, building the data and AI-powered demand engine that makes it run and achieve its goals.

Why deepset

At deepset, we’re making sovereign AI accessible to every organization. With Haystack, thousands of developers build advanced AI applications, while our enterprise platform helps teams scale across use cases, users, and environments. We’re remote-first, flexible, and built on trust and ownership. You’ll work alongside strong technical talent, take on meaningful challenges, and help turn complex AI into solutions that are practical, reliable, and ready for the real world.

What you will do

Full-funnel growth ownership. Own pipeline from awareness to opportunity—across inbound and outbound—connecting Salesforce, HubSpot, LinkedIn, and other tools to power personalized journeys from prospect to customer, with clear attribution to revenue.
Systems builder. You build AI-assisted workflows for campaign creation, messaging, and segmentation including showcasing AI agents powering real GTM workflows on deepset's own platform
High-tempo experimentation & high visibility. You methodically test messaging, audiences, and channels fast across web, paid, email, social, content, and events, scaling what works into playbooks and cutting what doesn't
Cross-functional integrator. Tight feedback loops with Leadership, Sales, Product, DevRel, and RevOps; activating ICPs across developer and enterprise journeys, and implementing refinements and learnings to hit pipeline goals.

Requirements

3+ years in data-driven, AI B2B , deep tech, or developer tools marketing
Proven track record running full-funnel demand with measurable pipeline impact
Comfortable with APIs, automation tools, and data workflows (Python, Claude, Haystack)
You think in hypotheses and have the analytics chops to iterate and prove value
Deep understanding of what resonates with technical audiences and business buyers
Your tools stack: Clay, Salesforce, HubSpot, Google Analytics, LinkedIn Campaign Manager, Webflow, Salesforce, intent analytics (Reo.dev, community analytics)
Deep familiarity with ICP mapping, value-based messaging, audience targeting, and campaign optimization

Nice to have

German language skills
Open-source community experience
LLM / AI product marketing background
Early-stage or high-growth startup experience

Benefits

Remote-first setup with flexible hours & tech of your choice
30 days vacation + extra days for family sick leave
Competitive salary & stock options for every team member
Monthly sports & mental health support allowance with Oliva
Annual learning & development budget
Monthly team socials & in-person meetups
Dog-friendly Berlin HQ

About us

Founded in 2018, deepset builds open and enterprise-grade tools that help teams build AI with purpose. From Haystack, our open-source framework, to the Haystack Enterprise Platform, we give developers and organizations the building blocks to solve complex, high impact challenges with AI with full control, transparency, and sovereignty. Backed by GV and Balderton, we’re growing the world’s production AI community and customer base solving challenges too critical to get wrong.

How we rate this

Growth Marketing Lead at deepset rates 65 out of 100 for how much of the daily work is AI. That makes it Works on AI (AI Level 3 of 4). The level is about AI in the job, not seniority.

Classification

Works on AI. The daily work is on AI products, without building the model.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Growth Marketing Lead is an open job at deepset.
Level rates this role AI Level 3 of 4: Works on AI.
The role is based in Berlin and is marked remote.
The job was posted on July 31, 2026.
Seniority: lead.
Applications are handled by deepset. Apply on deepset

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

AI agentsDemand GenerationGrowth MarketingMarketing AutomationB2b MarketingClaudeHaystackClay

Also common in marketing jobs at this level

SQL AWS Machine learning Generative AI Azure RAG

Pay

Typical marketing job: $146k

This posting doesn't list pay. Use the typical marketing figure when pay comes up. See marketing jobs

Questions you could be asked

How do you decide when an AI agent can act on its own versus asking for approval first?
Tell me about a project where demand generation was part of your work. What did you do?
Tell me about a project where growth marketing was part of your work. What did you do?
Tell me about a project where marketing automation was part of your work. What did you do?
Tell me about a project where b2b marketing was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: AI agents, Demand Generation, Growth Marketing, Marketing Automation, and B2b Marketing. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
Show where AI is part of your daily process, not a one-off project. This role expects it to be a running habit.

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